The Marketing Concept and Marketing Communications Essay - 1

The Marketing Concept and Marketing Communications - Essay Exampledeveloped an online resume databank so job-hunters and employers squirt find each other more efficiently or CarMax which invented a new way to sell used cars because people want more surely when buying such vehicles, all illustrate a drive to turn a private or social need into a profitable concern opportunity (Hansell, 2002 Healey, 2002). Companies must carefully monitor their customers and competitors, continuously improve their value offerings, carefully define the target market and value proposition, and take a presbyopic term view to satisfy customers, stockholders, employees, suppliers and channel partners.As a managerial explanation marketing has often been described as the art of selling products. merely Peter Drucker (1973) a leading management theorist says, the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sell itself. Ideally, marketing should result is a customer who is ready to buy.The American Marketing Association offers this managerial definition Marketing (Management) is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfying individual and organizational goals.The success enjoyed by many firms standardized General Motors has been a strong influence on the strategic school of management thinking. Not surprisingly, therefore as marketing emerged as a pellucid management discipline in the second half of the twentieth century, many academics drew upon strategic management concepts to create the first ever-theoretical models of marketing process. Coca-Cola, McDonalds and Levi Strauss performance could be linked to the adoption of a marketing oriented business philosophy. This approach to management is based on the concept that financial goals can best be achieved by fi rst determining the needs of the customer and then satisfying these by