Using an extended example critically discuss the view that a sector Essay

Using an extended warning critically discuss the view that a area matrix gives a better strategic collar of product markets than the concepts of product or commodity chains - Essay Examplee essay analyses different tools including value chains and commodity chains in a bid to prove the effectiveness of the empyrean matrix that provides an in-depth disposition of the patterns of both demand and supply which are the key market features that influences the profitableness of an governing (Lane, 2005). The essay will provide a systematic approach to the synopsis of the above tools including their strengths, weaknesses and the comparison of their military operation against the sector matrix which the paper hypotheses is the most effective marketing tool.Marketing refers to the management function mandated with the determination, outlook and satisfaction of the customer demand. Every business organization has a primary objective of sustained profitability in order to increase its market share. The need for growth as Froud, Haslam, Johal & Williams (1998) explain in their sector matrix relies on the determination of the market. Business organizations must have a substantial market shares and perchance increase their shares a feature that will portray growth and sustained profitability. In order to fulfill such growth patterns, the organizations must have effective understanding of the factors that influence the demand from the market. By understanding the factors affecting demand, the organization readily manipulates its supply of products thereby cushioning the organization from incurring loses. Additionally, understanding the affinity between demand and supply makes it possible for organizations to plan their productions thereby sustaining their profitability as the below analysis of the sector matrix portrays (Alexander, 2010).Just as the name suggests, the sector matrix breaks down an industry into sundry(a) factors that influence the production and sale of products. Understanding the industry is fundamental for every organization since it helps the organization send word the nature of supply and demand. This way, the sector matric overcomes some of