International Marketing Case Study Example | Topics and Well Written Essays - 3000 words

internationalistic Marketing - Case Study ExampleToday instead of the traditional approach of maximizing the profits, organizations go in front with multiple objectives, monetary as swell as non-monetary. There are short-term objectives as well as long-term ones. Strategists are supposed to prioritize all such objectives, so that there is limpidity and ease of decision making in situations where there is an apparent clash of objectives. Here well analyse Vodafone, its strengths, comparative degree advantages, its weaknesses and some of the opportunities that it can capitalize on in the Turkish telecom market. Vodafone has acquired competitive advantage all over its rivals on account of its marketing efforts, brand building, value creation, innovation, operational efficiencies etc. Today Vodafone is one of the worlds star(p) international mobile telecommunications group having an equity base in 27 countries across 5 continents, 186.8 gazillion proportionate customers and 33 part ner networks (Vodafone, 2006). Companys vision statement1 says, the company aspires to be the worlds mobile communications leader, enriching customers lives and helping individuals, businesses and communities to be more connected in a mobile world. With this vision company plans to invest in Turkey.The feller or PESTEL analysis is a useful tool for any industry or b... The analysis in general comprises ofPolitical factorsEconomic factorsSocio-cultural factorsTechnological factorsEnvironmental FactorsLegal FactorsAll these factors befuddle unalike relevance for different types of industries and businesses.Political The modern Republic of Turkey was founded in 1923 by the legendary Mustafa Kemal, better known as Ataturk or father of the Turks. The democratic tradition of modern Turkey has faced quite a a few(prenominal) challenges with periods of instability. In the recent past Turkey has also been criticized for its human rights record. Amnesty International accused the Turkish government in November 2001 of systematically and regularly torturing its citizens. Corruption remains one of the key challenges for Turkey. later the parliamentary elections held in November 2002, the Justice and Development Party (AKP), a moderate Islamist group, won a resonating majority. This caused some worry amongst the proponents of Turkeys reforms program, as AKP is known to position itself as a champion of Turkeys beleaguered impoverished majority, and is consequently potentially vulnerable to damaging economical populism (Datamonitor, 2006). further so far all such apprehensions have been put to rest with the continuance of the economic reforms, a necessity for favorable investment climate in the country. Turkey has been successfully able to overcome the banking and currency crisis of 2000-2001Economic Turkish economy was in factual bad shape during the 1990s, with growth rates of about 3% only. The 2000-01 banking and currency crisis further crippled the economy. Bu t with some active support from IMF, the economy has been able to stage a turnaround. Owing to successful economic and structural reforms, CAGR of the Turkish economy over 2000-2005