Quiz on Markeing Manament

1. The task of any business is to deliver ________ at a profit. a. guest prise b. products and swear outs c. improved quality d. customer needs e. products 2. ofttimes of a brands strength in consumer markets depends on ________. a. ripening a superior product b. creating superior packaging c. ensuring the products availability d. backing the product with engaging communications and reliable service e. all of the above 1. ________ are basic human requirements ________ are the shipway in which we satisfy those requirements, and they are shaped by our society. . Wants needs b. Demands wants c. inevitably wants d. Needs demands e. Demands needs 2. Companies address needs by putting out a(n) ________, a set of benefits that they offer to customers to satisfy their needs. a. brand b. lever overture c. offering d. target market e. demand 3. Under which of the following high society orientations toward the market home plate would we expect to find the better mousetrap fallacy? a . takings sentiment b. Product concept c. Selling concept d. Marketing concept e. Holistic marketing concept. 3.The ________ lays out the target markets and the value proposition that leave be offered, based on an analysis of the best market opportunities. a. organisational device b. strategic marketing plan c. corporate tactical plan d. corporate mission e. customer-value statement 4. Market-penetration, product-development, and market-development strategies would all be examples of ________ strategies. f. concentric g. entangled h. horizontal i. intensive growth j. integrative growth 5. Which of the following is wizard of the quadruple planning activities undertaken by all corporate headquarters? . define the corporate mission l. establishing strategic business units m. assigning resources to each SBU n. assessing growth opportunities o. all of the above 6. The ________ identifies nine strategically relevant activities that create value and cost in a specific business. a. value proposition b. value chain c. mission statement d. annual report e. managers log 7. Several forces are driving companies to practice a high level of corporate social responsibility. These include ________. a. rising customer expectations b. evolving employee goals and ambitions . tighter government activity legislation d. investor interests e. all of the above 8. One traditional depiction of tactical marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________. a. product, positioning, place, and price b. product, production, price, and place c. promotion, place, positioning, and price d. place, promotion, production, and positioning e. product, price, promotion, and place 1. A mission statement has as its primary focus the product and how to make it. a. True b. False solve Key