Burger King

Emphasis on client service Mcdonald strongly count in 3F Motto , Fun house an enjoyable working surroundings for their employees Firm- Stay firm on doing the rectify thing for customers Fair- nurture an lax and honest work culture establish on integrity , teamwork and obedience for each other . Based on this 3F , Mcdonland strongly emphasizes the voice of the customer,. They buildd quaternary channels to listen to customers these channels come up to brand health acquire product asseverateings catering to customers needsListening and engaging to customers is central to Mcdonald . They ever put customer in the device drivers seat by listening, engaging and building kind with them For fashion model they provide variety of c altogetherer services tailored for different groupings of customers. To boost engage with loyal customers they control launched two loyalty clubs, the mothers club and McFun Club with picky members coxa. Burger fagot is a desist regimen restau rant, notwithstanding the walk channel is a mid-range price, to create a restaurant-style eat put through.In addition to focusing on the quality of intellectual nourishment, they keep try to create a sense of comfort, The course in which Burger male monarch advertise its sue of preparing Hamburgers Flame Broiled or else of grill that fry, faces the buyer the satisfaction of purchase a healthy steak (Hamburger). This non and ensure patronage but hazard the targeted market group odours good about the product. This later opine of operation has been popularized with the term work it your way theme. It cites those who patronize this hamburger line ups they atomic number 18 eating exactly the graphic symbol of hamburgers they preferred.This non besides work in terms of its strategy to garner market sh atomic number 18 but it withal collapse boyisher genesis identify with the product as young adolescence insufficiencys to assume a expression they are making their own closing on what to eat sort of of Mummy have them it her choice of nourishment. Mc donland get to us origin feeling is warmth, fast and save magazine the set menu that the intentional and packed are very clean to attract people frontance . McDonalds, for instance, has worked to portray itself as a healthier, hip place to eat, draw outing piano tuner access in restaurants, updating decor and introducing smoothies, oatmeal and yogurt parfaits.Burger pansyBusiness 338 Case Study- Burger King When sentiment about go into a certify one obviously deficiencys to befool the most profit as possible. As business partners we want to make money while organism complex in something we are fanatical about and that is victuals. So wherefore not take a pure tone at one of our favorite(a) fast feed for thought restaurants that is a foot in the fast food industry. When deliberateing about making some(prenominal) business decision the someone or individuals must look that themselves and unflinching if they are doing the right thing.The beginning thing we immovable to take the pre- mental reservation forelandnaire. The very first question asks how much you worth are in thousands and/or millions. From the beginning you send word see that owning and operating a immunity involves big money. As of now being young and full of dreams we twain know that we do not want to be particularly come to in the everyday trading trading operations of the restaurant. On the questionnaire it states whether or not you want to be involved exactly financi whollyy, in the day-to-day operations, or both. We chose only financially.The next step we distinguishable to look through were the 4 Ps of franchising which are * harvest-tide * Profitability * Process * People We all know Burger King has a great product in food choice especially with the far-famed Whopper The quality and price of the food selection at the BK are very reasonable and we feel compe titive with other fast food restaurants. In taking a closer look at Burger King we also like how they offer a training program. It requires you to attend a two week prerogativee preference and log up to 440 hours of in-restaurant training.During this sign training process, you will learn and sustain all aspects of running a BURGER KINGrestaurant. They also have an operations manual with comprehensive entropy that increases your chances of being victorful in the business. on with that they have a rattling(prenominal) support team filled with experts in the franchise business that give you on how to grow your business and give you advice. These include but are not limited to * Director of prerogative Performance (DFP) * Sales, Profit and operations Coach (SPO) * Real Estate theater director (REM) Construction and Design conductor (CM) * Purchasing and Supply Chain caution Group. One factor that intensify our decision in choosing Burger King is that spousal relationship Carolina is a key festering market for the franchise and they are already looking to expand in the region. Upon completion of the questionnaire they send you an automated netmail with a number for you to decease their franchising representatives for the franchising interview. After the interview there is the traffic selection, operations interview, exercise approval, and final examination approval. Have it your way Burger KingBusiness 338 Case Study- Burger King When thought process about entrance a franchise one obviously wants to make the most profit as possible. As business partners we want to make money while being involved in something we are emotional about and that is food. So why not take a look at one of our favorite fast food restaurants that is a keister in the fast food industry. When thinking about making either business decision the individual or individuals must look that themselves and decided if they are doing the right thing.The first thing we decided to take the pre- mental reservation questionnaire. The very first question asks how much you worth are in thousands and/or millions. From the beginning you can see that owning and operating a franchise involves big money. As of today being young and full of dreams we both know that we do not want to be particularly involved in the everyday operations of the restaurant. On the questionnaire it states whether or not you want to be involved only financially, in the day-to-day operations, or both. We chose only financially.The next step we decided to look through were the 4 Ps of franchising which are * Product * Profitability * Process * People We all know Burger King has a great product in food choice especially with the famous Whopper The quality and price of the food selection at the BK are very reasonable and we feel competitive with other fast food restaurants. In taking a closer look at Burger King we also like how they offer a training program. It requires you to attend a two wee k Franchisee orientation course and log up to 440 hours of in-restaurant training.During this initial training process, you will learn and go out all aspects of running a BURGER KINGrestaurant. They also have an operations manual with comprehensive data that increases your chances of being successful in the business. along with that they have a wonderful support team filled with experts in the franchise business that guide you on how to grow your business and give you advice. These include but are not limited to * Director of Franchise Performance (DFP) * Sales, Profit and Operations Coach (SPO) * Real Estate managing director (REM) Construction and Design Manager (CM) * Purchasing and Supply Chain heed Group. One factor that enhanced our decision in choosing Burger King is that northbound Carolina is a key growth market for the franchise and they are already looking to expand in the region. Upon completion of the questionnaire they send you an automated e-mail with a number fo r you to reach their franchising representatives for the franchising interview. After the interview there is the transaction selection, operations interview, transaction approval, and final approval. Have it your way Burger King1. By mid-2009, Burger King was not in any of the following five countries France, India, Nigeria, Pakistan, and southeastern Africa. Compare these countries as possible future spatial relations for Burger King.These countries all have full-grown populations but are not in close proximity to the BK headquarters in Miami. How well do these five countries identify with the Burger King brand? It is hard entering foreign markets where consumers are loyal to antecedently established brands. Is there even enough yell to go rough? Burger King will have their work set out for them to be successful in these markets and many not have franchising opportunities to rely on.France the use up with France is how much of the population actually consumes grouse.India Bu rger King may have lately ruined their chances for sending their business to India. There are no crab in the McDonalds located in India. Hindu does not eat beef and that is approximately 80% of the population. Burger King thought it was a good root to place an ad of Lakshmi, the Indian goddess of wealth, about to eat one of the beef burgers, which are forbidden under Hindu religion. Why? Other than that stinky business move Burger King is faced with re-inventing their menu.Nigeria- Restaurants like Tantilizers has had plenty of success in Nigeria and service similar food products to Burger King. Well, at least they remove hamburgers. Yet, it all depends on how well Burger King can re-invent meat pies and other popular Nigerian foods. I think Nigeria will be a much better location than that of France and India and it has less competition.Pakistan- McDonalds seems to found success in Pakistan and serves many beef products, chicken, and fish. Burger King can have similar success fr om a product/menu standpoint. However, will it be enough to cope with an already established fast food base who serves similar products and have a loyal consumer base. However, the market is big enough for an additional pseud because of the population.South Africa- South Africa willIf I was on the Burger King Management team thusly I would definitely try to enter into Nigeria, Pakistan, and South Africa. I do not think that France is the type of market that Burger King will do exceptional well but maybe average. India, I would not even look any further into trying to bring the BK brand.2. When entering another country, discuss the advantages and disadvantages that an international restaurant company, specifically Burger King, would have in comparison with a local company in that market.The advantages of Burger King entering into new markets are The disadvantages of Burger King entering new markets are3. somewhat two-thirds of Burger Kings restaurants and revenues are in its Ame ricas region (United States and Canada) and one-third elsewhere. Should this relationship change? If so, why and how?The relationship should not change. America is only 5 portion of the world population but consumes 25% of beef. However, Burger King could permutation up their menu but I do not think that will bring success. The fish and chicken products do not break enough variety in international markets in my opinion.4. The case mentions that Burger King prefers to enter countries with large numbers of youth and shopping centers. Why do you think these conditions would be advantageous?5. How has Burger Kings headquarters location influenced its international expansion? Has this location strengthened or weekend its spherical competitive position?The location has weakened Burger King international expansion. close three fourths of all Burger restaurants are either in the United States or Latin America. Latin America because of its convenience makes up 25 percent of global opera tions. However, because of the small populated countries only 1/8 of the revenue comes from the same 25 percent of the international restaurants. The wealthy European countries are not6. Evaluate Burger Kings strategy of using the Brazilian experience to guide its entries into Russia.http//www.telegraph.co.uk/news/worldnews/asia/india/5786561/Burger-King-apology-to-Hindus-for-advert.htmlhttp//www.ran.org/fileadmin/materials/education/factsheets/fs_beef.pdfBurger KingEmphasis on customer service Mcdonald strongly believe in 3F Motto , Fun Provide an enjoyable working environment for their employees Firm- Stay firm on doing the right thing for customers Fair- nurture an open and honest work culture based on integrity , teamwork and respect for each other . Based on this 3F , Mcdonland strongly emphasizes the voice of the customer,. They created multiple channels to listen to customers these channels cover brand health evolve product offerings catering to customers needsListening and engaging to customers is central to Mcdonald . They always put customer in the drivers seat by listening, engaging and building relationship with them For example they provide variety of party services tailored for different groups of customers. To further engage with loyal customers they have launched two loyalty clubs, the mothers club and McFun Club with special membership. Burger King is a fast food restaurant, but the walk route is a mid-range price, to create a restaurant-style dining experience.In addition to focusing on the quality of food, they keep try to create a sense of comfort, The way in which Burger King advertise its process of preparing Hamburgers Flame Broiled instead of grill that fry, gives the buyer the satisfaction of buying a healthy steak (Hamburger). This not only ensure patronage but make the targeted market group feels good about the product. This later way of operation has been popularized with the term have it your way theme. It makes those who patroniz e this hamburger feels they are eating exactly the type of hamburgers they preferred.This not only work in terms of its strategy to gain market share but it also make younger generation identify with the product as young adolescence wants to have a feel they are making their own decision on what to eat instead of Mummy have them it her choice of food. Mc donland give us first feeling is warmth, fast and save time the set menu that the designed and packed are very easy to attract people attention . McDonalds, for instance, has worked to portray itself as a healthier, hip place to eat, offering wireless access in restaurants, updating decor and introducing smoothies, oatmeal and yogurt parfaits.Burger KingBusiness 338 Case Study- Burger King When thinking about entering a franchise one obviously wants to make the most profit as possible. As business partners we want to make money while being involved in something we are passionate about and that is food. So why not take a look at one of our favorite fast food restaurants that is a cornerstone in the fast food industry. When thinking about making any business decision the individual or individuals must look that themselves and decided if they are doing the right thing.The first thing we decided to take the pre- qualification questionnaire. The very first question asks how much you worth are in thousands and/or millions. From the beginning you can see that owning and operating a franchise involves big money. As of today being young and full of dreams we both know that we do not want to be particularly involved in the everyday operations of the restaurant. On the questionnaire it states whether or not you want to be involved only financially, in the day-to-day operations, or both. We chose only financially.The next step we decided to look through were the 4 Ps of franchising which are * Product * Profitability * Process * People We all know Burger King has a great product in food choice especially with the famous W hopper The quality and price of the food selection at the BK are very reasonable and we feel competitive with other fast food restaurants. In taking a closer look at Burger King we also like how they offer a training program. It requires you to attend a two week Franchisee Orientation and log up to 440 hours of in-restaurant training.During this initial training process, you will learn and experience all aspects of running a BURGER KINGrestaurant. They also have an operations manual with comprehensive data that increases your chances of being successful in the business. Along with that they have a wonderful support team filled with experts in the franchise business that guide you on how to grow your business and give you advice. These include but are not limited to * Director of Franchise Performance (DFP) * Sales, Profit and Operations Coach (SPO) * Real Estate Manager (REM) Construction and Design Manager (CM) * Purchasing and Supply Chain Management Group. One factor that enhance d our decision in choosing Burger King is that North Carolina is a key growth market for the franchise and they are already looking to expand in the region. Upon completion of the questionnaire they send you an automated email with a number for you to reach their franchising representatives for the franchising interview. After the interview there is the transaction selection, operations interview, transaction approval, and final approval. Have it your way