'The Demographic and Psycho-graphic Market Segmentation\r'

'The criteria used to develop the food merchandise segment for R.J. Reynolds Tobacco Co.”s sensitive brand of cigargontte called â€Å"Dakota” is importantly that of demographics, and psyhcographics. The drive trade in this case appears to be poorly educated, virile white females senesce 18-20, who enjoy being around their boyfriends and doing most(prenominal) their boyfriends are doing, for example going to â€Å" virulent Rod shows, Tractor Pulls, cruising, and going to parties”. This luff market was most likely selected for two main reasons. The first is because of the enormous bread to be gained from this particular separate and the second is because of this assort”s lack of education and kickoff self-regard.\r\nThe marketing strategies used in this name clearly define demographic and psychographic market segmentation. Demographic segmentation consists of gender, while, income, family coat, family life cycle, occupation, and education. T he target market in this phrase consists of females, age 18-20, single, with no more education than spunky school. This matches most of the criteria for demographic segmentation.\r\nPsychographic segmentation consists of identifying sealed lifestyles based on the consumer”s values, activities, interests, opinions, and demographics. This article conveys that these women are Strivers, which means they are shy(p) of self and need approval from others. This group also seems to be search of some type of relief from their current lives (relief seekers). tout ensemble of this info provides an idea of this groups values as considerably its activities and interests. Which makes this targeted group so insecure to tobacco companies marketing efforts.\r\nThis market was selected because of its size and growth, and also probably because of this group”s lack of education. This group of females” aged 18-20 are the only group of Americans whose rate of bullet continues to increase. The reason why this group”s rate continues to grow is because they really sire”t know better and if they do they really don”t care. This creats a wonderful opportunity for lucrative profits from the tobacco companies.\r\nThis form of marketing is called strong marketing, which focuses on one segment of the market. merchandising companies perform market research by collecting and analyzing data and turning this data into usable information. This Information includes demographics as well as phycographics. These young women already turn over the desire to consume cigarettes and R.J. Reynolds is making indisputable they consume their particular brand of cigarettes instead of others.\r\n'