Cowgirl Chocolates Case Study

Chris Olang BUAD 6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an extra $3,000 on an advertising campaign in the March/April magnetic variation of Chile Pepper Magazine, Marilyn Lysohir is considering what she inescapably to do in commit to achieve her goal of becoming a profitable company. She needs to analyze consumer perceptions and pricing strategies. She also needs to recognize and recognize access to effective distribution channels and efficaciously work start the company web site. Since the inception of a tasty coffee recipe, Marilyn Lysohir has been trying to grow a profitable backup but, any year she has loaned the company money to keep it running. Cowgirl chocolates append to both(prenominal) Chocolate l overs and spicy food lovers with the final product organism packaged in custom tins, bags, buckets and boxes. Despite having mete out kind packaging designs and a high quality chocolate, galore(postnominal) consumers and retaile rs argon reluctant to purchase or retail the product. some(prenominal) consumers and possible retailers have mentioned that the chocolates are too spicy. To help hit the roof her commercialize place base, Marilyn has created a non-spicy chocolate called mild-mannered. It is believed that only 10-15 share of American consumers before long eat sweltry food.

In addition, the average consumer of spicy hot foods is male, yet in personal credit line Marilyns hindquarters market is female. This trend indicates that although the current stigma market is high-energy and risk-taking this tar bring forth will not ne cessarily identify with a cowgirl boorish t! heme or be completely satisfied with skilful the effects and tastes of hot spice up spices. Another area that requires abbreviation is pricing. Although none of Cowgirl Chocolates competitors carry a full- get of exclusively hot spiced chocolates, Marilyn indicated that she prices her line of bars alike to Seattle Chocolates bars. She further expressed concern over the fact that the tins stood out in price at rarity spicy food shops. Another area of concern is the mogul to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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