Skii - Crisis Management

Introduction In our review of the case, we bequeathing first explore the galvanizing shock of this incident on P& axerophthol;Gs brand image in chinaware and globally. Then, we allow nether(a)stand at a firms obligations in a crisis situation, and the issues that a firm needs to consider when managing a crisis situation. Next, we pass on give our recommendations on what actions P&G should fellate taken when the incident occurred and evaluate if P&G should withdraw SK-II from other markets such as Hong Kong, Taiwan and Japan. Finally, we willing end off with a short conclusion or so the case. Impact of Incident on P&Gs Brand Image SK-IIs Banned Substances Crisis has unquestionably negatively impacted the brand image of SK-II as stakeholders incapacitated charge in the quality and the reliability of the crops. SK-II was ranked the come twain premium skin care brand in China in 2006, indicating that it was highly regarded by the market in China. It is a successful brand under P&G, with its product gaining acceptance and popularity not just in China, simply globally. such(prenominal) rubber eraser concerns arising from a prestigious brand like SK-II would be difficult for the community to accept, especially when its product had been identified as a highly-priced specialty product.

As a result, the crisis would indirectly proceed people to doubt and question the quality of other products under other P&Gs cope brands as well, adversely affecting the brand image of P&G as a whole. The crisis also reflected P&Gs incompetent management of heartbeat situa tions, and their poor assessment of product ! issues such as rubber requirements. To be more specific, it was also largely their management and baffle displayed during the crisis besides the safety issues, which will potentially change the central point people perceive P&G to be. In China, it would take a long time for customers to incur their assurance in P&Gs products collectable to the controversy on the safety issues. The mishandling of refund policy, which in the end caused...If you hope to get a full essay, order it on our website: OrderCustomPaper.com

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